A candidate replies to a text with a question about a role, and that reply can be enough to trigger a follow up email campaign without anyone remembering to click send inside Chatkick Talent CRM. Mobile Message's Inbound SMS Received event is the moment that matters here, since it is the one signal that a candidate is actually engaged and worth following up with straight away, ahead of anything sitting quietly in an email inbox.

Once the two are connected through Zapier, that reply can run Chatkick's Send a Campaign action, sending whichever campaign is already set up in Chatkick to the candidate's email as soon as they text back. That keeps outreach moving even when a candidate answers by phone rather than email, so a recruiter is not left deciding by hand whether to chase up every single reply, and no candidate who responds gets missed simply because they replied on the wrong channel.