A new lead lands in Brivity the moment someone submits interest in a property, and the difference between a text sent in the next five minutes and one sent an hour later can be the difference between a booked appointment and a lead who has already called another agent. New Lead in Brivity can be connected through Zapier to send that person an SMS straight away, introducing yourself or confirming their enquiry while it is still fresh in their mind.

The same trigger works well paired with a reminder text. When a Timeline event such as a scheduled showing is logged against a lead, a Zap can send a text confirming the time and address, cutting down on the no-shows that come from a missed email. Updates to a lead's record can trigger the same kind of text whenever new details are added.

On the way back, a reply from a prospect does not have to stay stuck in a text thread. Inbound SMS Received can trigger the Create Lead action in Brivity, so someone who texts your number after seeing a listing becomes a new lead automatically, without an agent copying the details across between apps. Brivity still holds the full picture of every lead and every showing, and Mobile Message simply gets the text moving at the moment each one matters.