A customer scans a product QR code, visits an external link or completes a registration, and that activity can deserve an immediate response. Brij can send Zapier a Scan a Product event, a Website Visit, a New Registration or a Form Submission. Mobile Message can then send an SMS, create a contact or add a contact to a list.

A new registration could receive a confirmation, a product scan could add a known customer to a list and a form submission could create a contact for follow-up. These event-based automations help connect a digital product experience with a direct message, provided the necessary phone number and consent are collected. Brij has no supplied actions, so the available direction is from Brij into Mobile Message only. The connection runs through Zapier and is not a native two-way integration. Keep SMS content relevant to the customer’s action, avoid sending sensitive information and include unsubscribe instructions when the message is promotional.