A new set of brand mentions arrives in BrandMentions while the communications team is focused on other work. The feed can start a Zap that sends a Mobile Message SMS to the person responsible for monitoring reputation. That gives the team a prompt to review the mentions without manually opening the monitoring dashboard on every schedule.

BrandMentions helps find relevant mentions about a brand, person or topic. Its available trigger is New Mentions Feed (Daily or Weekly), and it has no actions. This makes the connection an alert workflow from BrandMentions into Mobile Message. The SMS can contain the feed information made available to Zapier, while a separate Mobile Message action can create or update a contact if the data includes a suitable mobile number.

This setup suits communications, public relations and customer care teams that need a timely signal when monitored coverage is collected. It does not send information back to BrandMentions or create a two-way sync. Select the feed trigger, map the recipient and message fields, then test the Zap so the notification is useful rather than noisy.