A customer scans a loyalty card at the counter, earns a reward or reaches an expiry point, and the business needs to keep the relationship active. Boomerangme records these loyalty moments through events such as Card Scanned, Card Issued, New Customer and Card Expired. Without an automatic message, a useful opportunity can pass unnoticed.

Through Zapier, those events can start Mobile Message actions. Send an SMS when a card is issued, remind a customer when a card expires, or create a Mobile Message contact when a new customer joins. You can add contacts to a list for a loyalty segment, then use Mobile Message to send relevant updates. Card Balance Updated and New Referral can also provide timely moments for customer communication.

Boomerangme’s actions can change customer and card records, but the available Mobile Message triggers do not provide a specific event for safely running those actions in reverse. The practical setup is a one-way notification or contact hand-off. Personalise texts with the loyalty information available in the Zap and keep promotional messages aligned with customer consent.