An order lands in a wholesaler's B2B Wave account while the warehouse and customer both wait for the next update. B2B Wave can start a Zap when a new customer is created, an order is created, or an order status changes. Mobile Message can then send an SMS, create a contact, or add a customer to a list.

That supports practical messages such as an order acknowledgement, a status notification or a prompt for a new trade customer. New Customer is also useful for creating a Mobile Message contact, while New Abandoned Order can alert a sales representative to follow up. Through Zapier, B2B Wave fields are passed into a selected Mobile Message action, so staff do not need to monitor both systems for every event. The available B2B Wave actions update orders, products and customers, but the strongest customer-facing workflows use its triggers with Mobile Message's messaging and contact actions. This is a one-directional automation, not a native data sync. Use clear rules for which orders and customers should receive texts, and keep the SMS focused on the next useful step.