Keeping customer lists in sync across email, SMS, and marketing automation is a thankless job when you do it by hand. Every time someone unsubscribes from your emails, you have to remember to remove them from your SMS broadcasts so you do not accidentally text them later and upset them further. Your Autopilot contacts need to be manually entered into Mobile Message, your unsubscribes managed in both places, and every missed sync damages your credibility with customers who see conflicting messages.

Zapier keeps Autopilot and Mobile Message synchronized automatically, so you manage your audience once instead of twice. New contacts added to Autopilot lists appear in Mobile Message ready to receive SMS messages, and anyone who unsubscribes from email is instantly removed from your SMS sends. Your email and SMS channels finally work together instead of fighting each other, giving you time back and protecting your most important customer relationships.