A customer texts back to redeem a referral bonus, and rather than someone opening a spreadsheet to log it, that reply can move straight into All Digital Rewards as a real transaction on their account. It is a small moment that normally means a delay between a customer doing something worth rewarding and them actually seeing the reward land days later once someone gets around to processing it.

All Digital Rewards manages incentive and loyalty programs, tracking participants, issuing points and sending gift card rewards to keep people engaged with a scheme over time. Joined to Mobile Message through Zapier, the Inbound SMS Received event can start any of those actions, from creating a new participant when someone first texts in, to issuing points or sending a reward when a returning customer replies with the right detail. Programs run by retail teams, HR departments or membership organisations can use the same text conversation already happening on Mobile Message as the moment a reward decision gets made.