A marketing team running push notifications through Aimtell is usually watching a different signal to a support team handling text replies, and the two rarely compare notes on the same subscriber. A customer might reply to a text and still get treated as unengaged on the push side, simply because nobody carried that signal across between the two tools.

Connecting Mobile Message to Aimtell through Zapier lets an inbound text or a delivery update feed straight into that subscriber's Aimtell profile. When someone replies to a text, that reply can track an event against their subscriber record, so the push side sees the same activity the SMS side just recorded. A delivery update can instead update a tracked attribute, and a reply can trigger a push notification to follow up with the same subscriber through a second channel.

For a team running both SMS and browser push at once, this stops the two channels from working off different pictures of the same customer. Whoever manages Aimtell campaigns gets to see SMS activity reflected in the data they are already segmenting and sending against, without anyone manually updating a subscriber record after every reply comes in.