A new property lead arrives from a portal while an estate agent is showing another property. Agent Response can detect that portal entry and start a Zap that sends an SMS through Mobile Message, so the lead receives a prompt acknowledgement instead of waiting for a later manual chase. Form Completed by Lead offers another useful starting point for people who contact the agency directly.

Mobile Message's Send SMS action can deliver a short, personal response using the lead's name, property details or preferred contact information. Create Contact can store the person in Mobile Message, and Add Contact to List can organise leads for a later campaign or service message. Send SMS to List is useful for a defined internal or customer audience when several people need an update.

A reply from a prospective tenant or buyer can also create an Agent Response record. Inbound SMS Received can trigger Create Enquiry, provided the mapped message and contact information meet Agent Response's requirements. These workflows are configured in Zapier, so the estate agency chooses which portal or form events send texts and which fields are passed onward.