A customer texts back after a promotional SMS asking to hear more by email, and the person managing the campaign has to remember to open Adestra, search for that number, and add them to the right list before the moment passes and the interest cools off, which happens more often than anyone would like to admit.

Adestra handles the email side of personalised marketing, from creating or updating a contact and subscribing them to a list, through to sending a single email and removing someone who opts out of future contact. Connected to Mobile Message through Zapier, the reply itself can do that work instead of a person doing it later once the moment has already passed.

A customer texting your business can be created or updated as a contact in Adestra, subscribed to a relevant email list, or sent a one-off email confirming what happens next, and the same trigger can unsubscribe a contact from the list when that is the outcome you want instead. It suits a marketing team running SMS and email side by side who would rather a text reply handled the data entry than a person copying details across later by hand.