Teams that send order confirmations, appointment reminders or invoice notices by text depend on the phone number in their system being correct, because a text to a dead or mistyped number is money and time wasted. Address Guard checks shipping addresses, phone numbers and email addresses before they're used further down a workflow, catching the kind of bad data that causes a text to go nowhere.

Paired with Mobile Message through Zapier, Address Guard's Validate Phone Number action sits in the middle of a Zap, checking a customer's number before Mobile Message tries to text it. An order placed in Shopify, an overdue invoice raised in Xero or a form submitted through Google Forms can all start a Zap that validates the phone number first and only sends the text once that number checks out. The validation itself doesn't create a message, but it stops a bad number from wasting a send.

For businesses running high volumes of automated texts, this cuts down on messages sent to numbers that were never going to receive them. A cleaner number list means fewer wasted texts and a better read on which customers are actually being reached, since Address Guard is filtering the numbers before Mobile Message acts on them.