Marketing teams creating personalised video campaigns know that engagement requires follow-up. But after you send out zipperHQ video messages, you're left wondering if your contacts are opening them. If you're sending to a cold audience, you need a backup channel to drive engagement higher. Most marketing teams rely on email alone, but that leaves half your audience on the wrong channel.

ZipperHQ powers personal video at scale, and your contact list grows as people engage. Mobile Message adds SMS as a complementary channel. When you add new contacts to your video campaign in zipperHQ, you can also send them an SMS introduction via Zapier. When contacts update their details after watching your video, you can note that engagement and follow up by text. When inbound SMS replies arrive at Mobile Message, you can update contact records in zipperHQ so your video platform knows who's actively engaged.

For marketing teams wanting to maximise response rates, this means your video campaigns reach people on multiple channels. New contacts get an SMS heads-up before the video lands. Engaged viewers get follow-up texts based on their responses. Your two-channel approach doubles the chance each message lands at the right moment.