CX teams using Wootric by InMoment often need to respond differently to strong praise, an ordinary survey response and a low score. A Promoter Response can trigger an SMS that thanks the customer, while a Detractor Response can alert a service team or invite a conversation. New Response can support a broader acknowledgement workflow.

Wootric's NPS, CSAT and CES events give teams a useful basis for choosing the message and recipient. A response can also create an end user in Wootric when information arrives from another Mobile Message workflow. Mobile Message can send an SMS, add a contact to a list or create a contact, helping teams keep feedback follow-up organised around customer experience signals.

The connection runs through Zapier. Wootric remains the feedback and metrics platform, while Mobile Message handles the chosen SMS or contact action. It is not a native two-way integration. You can decide which response types deserve an immediate text, personalise the wording with available response data and reserve sensitive follow-up for the team best placed to handle it.