A viewer reaches an important point in a sales video, presses a call to action, or completes a Play Gate form, but the follow-up still depends on someone checking the video dashboard. Vidalytics records viewer engagement events and can pass those moments through Zapier to Mobile Message for a prompt while interest is current.

Through Zapier, New Call to Action, New User Video Event and New User Play Gate Event can start Mobile Message’s Send SMS action. A call to action can alert a sales representative, a Play Gate completion can create a contact, and a viewer reaching a predefined time can add a known mobile number to a follow-up list. The exact result depends on the viewer details supplied by Vidalytics and the fields mapped in Zapier.

This workflow removes the need to manually chase every meaningful viewing action. Mobile Message sends plain text, so the SMS can state what happened and point the recipient to the next step where a suitable URL is available. The connection does not send video content or create a two-way record sync between Vidalytics and Mobile Message.