A customer replies to a text asking a follow up question about the product they just bought, and instead of typing out another paragraph, your team wants to send something that feels personal, a short video addressed to them by name rather than another block of text. TwentyThree Personal is built for exactly that, creating personal video tasks that let you record and send video built to feel made for one person rather than a broadcast sent to everyone on a list.

On its own, TwentyThree Personal has no way of knowing which customer just got back in touch, or when a text conversation has reached the moment worth turning into a video task rather than another reply. Mobile Message connects to TwentyThree Personal through Zapier to supply that moment, using the conversation already happening over SMS as the starting signal.

When a customer replies by SMS, the inbound message can create a personal video task in TwentyThree Personal automatically, so a reply that would normally sit unread in your phone becomes the starting point for a video reply instead. Your team still records and sends the actual video, but the task is waiting for them the moment the text comes in, rather than sitting there until someone remembers to go looking for it.