Video marketing generates leads, but only if viewers actually respond. Tolstoy lets you embed interactive videos on your site, and visitors can answer questions, watch branching content, and share their details right inside the video. You capture their contact information and their responses. The problem is that thousands of leads can pile up in your Tolstoy account without any immediate follow-up. By the time you export the list and send an email, weeks have passed and the lead is already talking to a competitor. SMS reaches leads within minutes of their response, while interest is fresh. By connecting Tolstoy to Mobile Message via Zapier, you can text new leads the moment they complete your interactive video. When a new lead is collected, an SMS goes out immediately with a link to book a call or download your free guide. When someone submits a response to your video, you can text them a personalised follow-up. Your sales team can prioritise hot leads by seeing which customers texted back. The result is faster lead conversion and significantly higher response rates.