A customer sends back a long reply explaining exactly what went wrong with their order, and whoever picks up the message next has to read the whole thing before they know what to do with it. Multiply that across every reply coming in and a support inbox turns into a lot of reading before anyone can act, let alone reply with something useful.

Steamship already handles that kind of text processing, with actions like Summarize Text that condenses a block of writing down to the essentials and Generate Keywords that pulls out the key terms someone is actually asking about. Connected to Mobile Message through Zapier, Mobile Message's Inbound SMS Received trigger can hand a customer's reply straight to Steamship, so a short summary or a list of keywords is waiting by the time someone opens the conversation, instead of the raw message being the first and only thing they see.