Lead teams often lose time chasing a new prospect across dashboards, inboxes and spreadsheets. smashleads can notify a selected person by SMS when its lead generator produces a new lead. Through Zapier, New Lead can start Mobile Message's Send SMS action, putting the relevant lead details in front of the person responsible for follow-up.

Agency teams can use New Agency Customer Lead in the same way when a lead is generated for one of an agency user's customers. The text can identify the customer account, lead and next step using the fields available from smashleads. This is a focused alert workflow rather than a two-way sync. It helps reduce the delay between interactive content generating interest and a team member seeing the opportunity. Mobile Message handles the outgoing plain-text message, while smashleads remains the place where the lead event is created and managed.