If your team runs marketing campaigns in Signals, you're already tracking when accounts create activity, when new contacts enter your funnel, and when conversations move to the next stage. But marketing automation often lives in its own silo. When something important happens in Signals, whether a new account is created, a contact is added, or a conversation closes, the rest of your business doesn't know.

Signals connects to Mobile Message through Zapier so your team gets notified by SMS the moment critical events occur. When a new account is created in Signals, send a welcome SMS to the contact. When a contact is updated, notify your sales team. When a conversation closes, text the customer a follow-up message or a survey link. If a customer texts you back, automatically add them to Signals so their inbound messages are captured in your campaigns.

The result is better coordination across your teams. Your sales reps know when leads are hot. Your customer success team stays in sync with your marketing campaigns. Inbound SMS responses become part of your automation rather than disappearing into a black hole.