Within seconds of a customer texting in a keyword, the screen behind the counter switches over to the exact playlist a business wants that shopper looking at right then. Mobile Message connects to Screenly through Zapier, so an inbound SMS reply can set off assign screen to playlist, complete workflow or add asset to playlist actions without anyone touching the signage software directly or logging into a separate dashboard mid shift.

A gym running a flash offer might have a member's reply flip the lobby screen to a limited time promotion, while an event venue could use a text confirming a session change to run complete workflow and push a fresh asset straight onto the relevant display. Retailers managing several screens across different stores get a way to update messaging the moment a customer's reply tells them the timing is right, rather than waiting for someone to notice and act on it manually.

This suits any business already using Screenly to manage multiple displays and wanting the update triggered by something a customer does, rather than someone manually opening a dashboard and reassigning content between playlists all day between other tasks on their plate.