A brand advocate finishes filling out their application to join your Roster program, and by the time they check their phone there's already a text confirming they're in the queue. That's the kind of moment this connection through Zapier is built for, turning Roster activity into text messages without anyone needing to open a laptop to send one.

Roster tracks application received as advocates apply, program membership as advocates are added to program or removed from program, and milestones as they get unlocked. Pair any of those events with Mobile Message and the advocate hears from you straight away, whether that's a welcome text when they join, a congratulations text when a milestone is unlocked, or a quick note if they're removed from the program and need to be added to your opt out list. The result is advocates who feel noticed at exactly the point their status changes, not days later when someone remembers to follow up.