A customer texts back the word your team told them to use, and that single reply is the only signal ReferralCandy needs to add them as an advocate or take them off your referral list.

Most referral programs rely on a link in an email that gets buried, so a text message that a customer actually reads and replies to becomes a genuinely useful entry point. Connected through Zapier, when a customer texts your Mobile Message number, that inbound reply can sign them up as a contact in your referral program, ready to start sharing their link. The same trigger can run the other way too, unsubscribing a contact from the program the moment someone texts back asking to be left out, so your list stays accurate without anyone editing it by hand. ReferralCandy also handles purchases and referral returns on its own side, and this connection sits alongside that, adding or removing people from the program based only on what comes through by SMS.

None of this touches the purchase or referral return records themselves, only who is signed up to receive and share referral links, kept current from whatever a customer texts in.