Sales teams and customer insights professionals use RecRam to capture video responses and understand what prospects really think and feel. Traditional text surveys get ignored or give incomplete answers, but video responses show genuine emotion, tone, and authentic interest that text alone never reveals. When a customer submits a video form response, RecRam's AI automatically analyses the content, extracting sentiment, tone, keywords, and matched rules that tell you exactly how interested they are and what they need. For teams that sell based on deep customer understanding and personalisation, those video insights are gold, but only if you act on them quickly before interest fades. Mobile Message lets you send an SMS based on what the AI discovered in their video, so you can personalise your next outreach and reach out at exactly the right moment when they are most interested.