A marketing team designs a direct mail piece to send to their best customers, but once Postal.io dispatches it, there's no way to alert recipients that something's on the way. The item arrives as a surprise, but the recipient might not open it right away. Without a text message companion, that expensive postal campaign misses the chance to warm up the moment of arrival.

By connecting Postal.io to Mobile Message through Zapier, when an item is sent, you can text recipients an alert letting them know to expect something special. This primes them to look for and open your physical piece. You can also notify your team via SMS when campaign status changes or inventory runs low, keeping everyone aligned on the offline marketing effort. Together, Postal.io and Mobile Message create a multichannel push that amplifies the impact of each campaign.