Poptin captures leads directly from your website through interactive popups and forms, collecting hundreds or thousands of potential customers without friction. But if you're just capturing leads and not following up immediately after they submit, most will forget you before your sales team makes any contact.

Mobile Message through Zapier lets you send an SMS the moment a new lead completes your Poptin form, warming them up before they leave your site. A quick text saying "thanks for reaching out, someone from our team will call you soon" can feel warm and professional, setting a positive first impression. This immediate response triggers reciprocal goodwill and commitment.

For businesses running high-volume lead capture, this first SMS touch is your single most valuable moment. By texting new leads before your sales email arrives, you demonstrate you're organised and responsive. Leads who hear from you immediately are more likely to pick up when your team calls, and more likely to become customers.