Lead generation teams running Pando spend their day making sure every enquiry reaches the right buyer before a competitor gets there first, and a text message is often the fastest signal a lead can send that they exist and want a response. Marketers who monetise data through Pando can use that speed instead of waiting on a form submission that might sit unread in an inbox for hours while the lead cools off and moves on to somebody else.

Connect Mobile Message to Pando through Zapier and an inbound text becomes the moment a new lead is created in Pando, ready for distribution to whichever buyer is next in line for that data. There is no portal to check and no manual entry required, a customer texts in and the lead record exists on the other side within moments, keeping the marketplace moving at the pace these operators need it to run and giving the fastest buyer first crack at a fresh contact.