Businesses that want to offset the environmental cost of their text messaging usually mean to get around to it, and then never do, because logging an offset for every campaign by hand is one more task nobody has time for. It sits on a list next to everything else that gets pushed back a week, then another, until nobody is offsetting anything at all.

Connecting More Trees to Mobile Message through Zapier turns that intention into something that happens on its own. A delivery status update from Mobile Message can trigger More Trees to plant a tree for the recipient, so every message that actually reaches a customer carries a small offset with it automatically. A reply from a customer can trigger the same action in their name, turning an ordinary text exchange into a small thank you they may never even ask about.

The same delivery event can also be pointed at planting a tree for your own business rather than the customer, so a company sending a high volume of reminders or updates can offset its own sending activity without a person checking a dashboard and remembering to act on it. Once the Zap is switched on it keeps running in the background for every message that goes out.