A customer texts back after receiving a message from you, and that reply can be the cue to put together something more than another line of text. Moovly builds videos from templates in the cloud, turning a set of details into a finished clip without anyone opening an editing program, and an inbound reply is one of the simplest signals to hand it.

Connected through Zapier, Mobile Message can pass an inbound reply straight into Moovly to create a video from a template the moment the text lands. The clip is generated automatically from whatever details make up the template, so a business that promises a quick follow up video, such as a welcome clip or a personalised thank you, does not need someone to sit down and build it by hand each time.

This suits teams who use video as a follow up after a customer engages by text, where the value is in getting a finished clip out quickly rather than waiting for someone to notice the reply and start editing. The video is ready in Moovly as soon as the conversation starts, leaving the team to review it rather than create it from scratch.