Customer support teams need to message people without violating privacy rules. GDPR and similar regulations mean you can't just blast SMS to old contacts without consent, and you must keep records of who has opted in. You need systems that track permissions, store consent data, and respect unsubscribe requests automatically. Non-compliance can lead to fines and damage to your reputation.

Mateo handles GDPR-compliant customer messaging with built-in compliance controls that give you confidence. When contacts are created or updated, Mateo records their consent and communication preferences, giving you the proof you need. Mobile Message connects through Zapier so you can send SMS while Mateo manages the legal requirements in the background. When a new contact is added to Mateo, instantly send them a welcome message via SMS. When customer conversations happen in Mateo, you can automatically create contact records in Mobile Message to track interactions and build a complete conversation history.