Analytics teams and decision makers rely on Looker to surface critical business insights from data, but by the time someone reviews a report or checks a dashboard, the moment to act may have already passed. Spotting a key metric shift, a new high-value customer, or an operational anomaly in real time is nearly impossible when you depend on scheduled emails or dashboards you check once a day. With Zapier, when a new record matching your criteria is created in a Looker SQL query or Look, you can automatically send SMS to decision makers, alerting them instantly so they can act on fresh data without delay.

Text notifications cut through information overload and put critical insights directly in the pockets of the people who make decisions. Teams that respond to data in real time make faster decisions, catch problems before they escalate, and capitalise on emerging opportunities before they close.