The moment a new enquiry lands through a lead form or a booking page, nobody yet knows whether to reply in English, Spanish or another language altogether, and guessing wrong before the first text goes out risks losing the person before the conversation even starts.

Connected through Zapier, Linguin AI's Detect Language action can sit in the middle of a Zap started by a new lead in Facebook Lead Ads or a new response in Google Forms, working out which language the person used before anything gets sent back to them. The Bulk Detect Languages action handles the same job across a batch of entries at once, useful when a form collects several open text fields that all need checking in a single pass.

Mobile Message then sends the text itself, using the language that Linguin AI detected to decide which version of the message goes out, so a Spanish speaking lead does not get an English follow up by default. For a business fielding enquiries from a mixed audience, that one extra step means the first text lands appropriately instead of assuming everyone reads the same language, and it happens automatically each time a new enquiry comes through rather than relying on someone to read it first.