Anyone running a content calendar across tweets, videos, Q and A sessions, livestreams, blog posts, talks and meetups ends up with links scattered everywhere, and knowing which post actually drove a click matters as much as publishing it. Krunch tracks engagement across all those formats, and keeping every link tidy and attributable back to the right piece of content is part of that job.

Krunch sits in the middle of a Zap rather than at either end, so the way it helps Mobile Message is by shortening URLs in content before they land in a text message, and by updating the short URL attribution so engagement gets credited to the right source afterwards. Connected through Zapier, Krunch can hand a tidy link to Mobile Message so long tracking URLs never eat into your character count.

Set up this way, a new Eventbrite attendee registration can flow into Krunch to shorten the link to your livestream before Mobile Message texts it to the registrant, a new Google Forms response can trigger the same shortening step before a text goes out with the resource link, and a new Typeform entry can get its content link shortened before Mobile Message sends it by SMS. The result is texts carrying short, trackable links instead of raw URLs, with the click data flowing back into whichever content report Krunch is building for you.