An agency that gets asked by text to start tracking a new Instagram account often ends up doing the admin by hand, opening InsTrack, creating the client, then adding the account to a group before any report goes out. That gap between a customer's message and the account actually being tracked is where reports get delayed or forgotten, especially once a few requests land in the same afternoon and the dashboard work starts to stack up behind everything else on the day's list.

Connected to Mobile Message through Zapier, a customer's inbound text can create the client in InsTrack directly, or add their Instagram account to an existing group so periodic reports start without anyone opening the dashboard first. It is a narrow use case, useful mainly for agencies who take on new accounts by text rather than a form, but it closes the gap between the message and the tracking that follows, so a client who texts in the morning is already being tracked by the time the next report is due.