Lead teams using Identity Matrix need to act while a newly enriched lead is still relevant. The Lead Enrichment trigger signals when a new lead enrichment has been processed. That event can start a Zapier workflow that sends an SMS to a sales operator, creates a Mobile Message contact or adds the contact to a list for follow-up.

This connection gives a business a practical response to lead intelligence without requiring staff to watch Identity Matrix for every completed enrichment. A text can tell a salesperson that a lead is ready for review, while a Mobile Message contact record can provide a place for future SMS activity. You decide which lead fields are mapped, who receives an internal notification and which list should hold the contact. Identity Matrix remains the source of the enrichment event, and Mobile Message performs the selected action. There are no Identity Matrix actions in the supplied Zapier surface, so this page focuses on workflows that begin with Lead Enrichment. Each Zap is configured separately and can be tested before it is enabled.