You're building workflows in Hatch Apps to manage data, process forms, and automate tasks across your business. You want those events to connect with customer communication. Hatch Apps creates an API layer where new data flows in from external sources and gets organised in your custom database.

By pairing Hatch Apps with Mobile Message through Zapier, you can notify people in real time when data arrives. When a new record is created through your API, you can instantly send an SMS to a team member, trigger an alert, or notify a customer that their request has been received. This bridges your internal data workflows with direct customer contact, keeping everyone informed without manual handoffs.

The connection works through Hatch's API data trigger, which fires whenever new information enters your system. That becomes the spark for an SMS notification, giving you a simple but powerful way to surface important events in real time.