A lead lands in the inbox with a name and an email address and nothing else, so the follow up either waits on a reply that may never come or gets chased down manually across several other systems. Endato closes that gap by drawing on more than 6,000 data sources to find the details a team needs to actually reach the person behind the form.

The Enrich Contact action takes whatever a business already holds on a lead, a name, a partial address, an old number, and returns their full name, age and a shortlist of phone numbers, emails and addresses to choose from. A partial contact turns into one worth acting on the same day it arrives, rather than a record that sits half finished until someone has time to dig further.

Paired with Mobile Message through Zapier, that enrichment can sit in the middle of a bigger automation instead of being its own separate step. A new lead from Facebook Lead Ads, a submission through Google Forms or an entry from Typeform can be enriched first and followed straight away by a text, so a business reaches someone while the enquiry is still fresh instead of waiting on an email that might sit unread for days.