A reply lands from a prospect who filled in a form last week, and within moments a new contact appears in Ella Interactive ready for the next follow up email or retargeting list, without anyone stopping what they are doing to copy a name and number across by hand.

Mobile Message connects to Ella Interactive through Zapier, so an inbound reply becomes the trigger that creates a new contact automatically. A marketing agency running SMS follow ups for a client's campaign can let every reply build the contact list inside Ella Interactive on its own, keeping the digital marketing side of the account fed with fresh names without extra admin work along the way, even when the campaign is running across several clients at once and nobody has time to check each phone by hand, and even when replies are arriving faster than anyone could reasonably keep up with by typing them in one at a time.