Content teams using Cuppa can generate an article while planning a campaign, preparing a website update or filling an editorial calendar. The New Article event is a useful point to tell a client or colleague that content is ready for review. It can also create a record for an SMS audience when the article relates to a specific project or publication.

Through Zapier, Cuppa's New Article trigger can start Mobile Message actions. Send an SMS to an editor when an article is generated, including the title or project information supplied by Cuppa. You can also create a Mobile Message contact or add a contact to a list when the person responsible for review should be prepared for a follow-up message. Keep the SMS plain text and include only the details your Zap receives.

Cuppa remains the tool for generating and organising content. Mobile Message supplies the selected SMS or contact action after the article event. This is a focused alert workflow rather than a two-way connection, so it suits teams that want a clear notification when new content is available.