Home service trades, online stores and clinics that depend on their star rating are the ones who get the most out of Cruise Control, because a good review only turns up if someone actually asks for it at the moment a customer is happy.

Cruise Control collects reviews by connecting to an e-commerce or invoicing account and sending feedback requests out automatically by text message or email. On its own it has no way of knowing that a text has landed with a customer or that they have written back. Connected through Zapier, Mobile Message can hand that moment over instead. Once a text is confirmed delivered, a Zap can have Cruise Control request feedback straight away, while a reply from a customer can trigger Cruise Control to send a follow up message or place a call using a chosen template.

For a business already running reminders and confirmations through Mobile Message, that means the review request rides on the back of a conversation that has actually happened, rather than arriving days later as a cold message from a system the customer has never heard of and does not recognise.