You manage hundreds of contacts spread across your phone, email, and files. Contacts+ keeps them synchronised and up-to-date, whether someone's email changes, a business card gets transcribed, or a tag is added. But your contacts don't know you're paying attention. They don't get a text when you update their record, when you tag them as a VIP, or when you've just captured their details from a business card.

Imagine every meaningful contact update also triggered an SMS through Zapier. Transcribing a business card can text the person saying you've got their details and look forward to connecting soon. Tagging someone as VIP sends them a brief note acknowledging their importance to your business. Creating a contact from a spreadsheet or import fires off a welcome text that personalises the experience. Each update to your contacts creates an opportunity for a personal touch that makes them feel valued.