A new lead lands in your CRM with barely more than a name and an email address, and the moment before you text them is exactly when knowing their company size or role would change what you say and how formal the message ought to sound.

Clearbit fills that gap by enriching a person or company record with social, demographic and firmographic detail as a step inside a Zap. Placed ahead of Mobile Message, it means the send or create contact step that follows can draw on a fuller record instead of a bare name, so a text can be worded for a director differently to how it's worded for a solo tradesperson working out of a ute. Clearbit doesn't send anything itself and Mobile Message doesn't pull data back from it, but Zapier lets the enrichment happen first, so the text going out afterwards has more to work with than a name and a mobile number alone.