A new asset lands in Brandfolder while a campaign team is waiting for access or approval. A short SMS can put the right update in front of them immediately, rather than relying on someone to notice a change in the asset library. This is useful for agencies, marketing teams and businesses coordinating shared content.

Brandfolder's New Asset trigger can send an SMS when content is added, while Updated Asset can alert a person when an existing item changes. New Collection and New Brandfolder can also notify an administrator when a new area is ready for use. You can configure the recipient and message in Zapier, using the Brandfolder data available to the workflow. The connection runs through Zapier and requires both accounts. It is not a native integration or an automatic two-way update. Brandfolder remains the place where assets are stored and managed, while Mobile Message handles the text notification. Use clear message wording and send only the information people need to act on, such as an asset name, collection or review reminder.