Product teams who collect feedback from calls, tickets and forms often lose the messages that come in by text, because a phone is not somewhere a product manager thinks to check for insight. Anyone running product feedback for a growing team can now treat an SMS reply the same way as every other channel they already centralise in Birdie, without asking customers to switch to email first.

Connected through Zapier, Mobile Message can hand a customer's text straight to Birdie as a new data record the moment it arrives, sitting alongside feedback pulled in from other sources the team already reviews. Nobody has to remember to copy a text conversation across manually, screenshot it, or check a separate inbox for it before the next product review.

That means a comment texted in from a customer gets the same treatment as a support ticket or a survey response, ready for the product team to tag, sort and act on. Feedback stops being scattered across a phone and a dashboard, because it lands in one place automatically, and a genuine complaint or idea sent by text is no more likely to be missed than one that arrived by any other channel.