A booking confirmation text lands on a real, working mobile number instead of bouncing off a typo or an old digit that was never updated, because the number was checked before Mobile Message ever tried to send it. That small check is the difference between a customer who gets their reminder and one who is left wondering why nothing arrived.

BigDataCloud sits in the middle of a Zap to do that checking. Its Validate Phone Number action confirms a mobile number is genuine before a text goes out, Validate Email Address does the same for an email captured alongside it, Get IP Geolocation Data works out roughly where a visitor is browsing from, and Get Locality Info of Geo-Coordinates turns raw coordinates into a suburb or town name a message can actually use.

None of this sends a text on its own. BigDataCloud connects to Mobile Message through Zapier as the middle step in a Zap, cleaning or checking data from another app before Mobile Message sends the SMS, so a customer only gets texted once the number behind that message is worth texting. It works the same way whether the surrounding Zap starts from a form, a lead ad or an online store, since Mobile Message only sees the checked, corrected version of the data by the time it sends anything.