A text back from someone asking about pricing is often the clearest sign they are ready to become a lead, but it means nothing if nobody adds them to bidbuild until hours later, once the moment has cooled off and the prospect has moved on to a competitor instead.

Mobile Message connects to bidbuild through Zapier, so a reply to an SMS can create a new lead, log it as an activity that has already happened, or plan a follow up activity when a message fails to deliver. The reply or the failed send becomes the record straight away, rather than something a rep has to remember to type up at the end of the day once the detail has gone fuzzy.

This suits sales and account teams who chase leads and enquiries through SMS as much as email or phone calls. Every reply becomes a tracked lead or a logged activity in bidbuild without anyone copying details across by hand, and a failed delivery turns into a reminder to try the person another way before the enquiry goes cold and the vendor inventory question never gets answered by anyone on the team.