Chasing down which customers replied to a text and then manually adding them to a retargeting audience wastes time that a small marketing team rarely has spare, especially once reply volumes climb past a handful a day. AdRoll can add an email address to a CRM audience the moment it gets the request, but on its own it has no way of knowing a reply to an SMS just came in, since it has no trigger of its own to watch for that.

Connected to Mobile Message through Zapier, that gap closes. A customer's reply to your SMS, picked up by the Inbound SMS Received trigger, can add their email straight into an AdRoll audience for retargeting, so your follow up ad spend keeps reaching people who have already shown interest in what you sell, without anyone copying details across by hand or letting a warm reply go cold while it waits to be actioned.