SMS for Real Estate Agencies
Alert your database to off-market listings, run auction campaigns and follow up every buyer and appraisal lead with two-way texting.
Real estate runs on speed and follow-up
Off-market opportunities move within hours and auction guides change by the day, so the agent who messages their database first is usually the one who gets the enquiry. Mobile Message customers in real estate use SMS to alert past enquirers the moment a new or off-market listing comes up, run auction campaigns from invitation through to result, and keep the prospecting conversation going with owners who might sell. A missed open time or a slow reply to a buyer asking about a finance deadline is often the difference between a deal and a lost lead.
Mobile Message lets your whole team send and reply from one shared inbox, so a conversation about a listing or an auction never sits stuck on one agent's personal phone. Send from your agency's name, personalise every message with the contact's first name, and pay from 1.6¢ per message with no monthly fees or contracts, just credit you top up as you go.
Off-market and new listing alerts
Notify contacts who've shown interest in an area the moment an off-market or new listing comes up, personalised with their first name so it reads like a direct tip-off rather than a mail-out.
Auction campaigns
Send auction invitations, pre-register bidders, remind contacts of open times ahead of Saturday, and follow up with results, all from the same running conversation.
Appraisal and valuation follow-ups
Reach out to owners and investors with a complimentary appraisal or an updated valuation when the market shifts, and let them reply straight back to book it in.
Buyer matching and qualifying
Text a specific buyer the moment a matching property comes up, confirm details like renovations or asking price, and qualify interest before you book an inspection.
Market updates and sales results
Keep your database warm with quick updates on recent sales, results and rankings that build trust before your next campaign lands.
Bulk SMS at 1.6¢ per SMS
Exceptional SMS pricing starting at just 1.6¢ per message with your first purchase.
100% Direct Delivery
Messages delivered directly to Australian carriers for maximum speed and reliability.
FREE Dedicated Number
Get a free virtual number to send and receive SMS messages, perfect for 2-way chat.
Everything your agency needs to text like a pro
Bulk campaigns, two-way replies and a shared team inbox, from 1.6¢ per message.
Import Your Contacts in Bulk
Easily organise your contacts by uploading spreadsheets and managing them with lists.
Personalise Your Messages
Send personalised messages with each customer's name and other relevant details.
Two-way SMS Messaging
Easily engage with your customers and clients through free two-way messaging.
Automatic Opt-Outs
Include an automated opt-out option to let customers easily unsubscribe from messages.
SMS Message Templates
Create, save, and reuse text messaging templates to reduce time and streamline your communication.
Custom Sender ID
Send your SMS from your business name or a dedicated number to boost your brand identity with customers.
Schedule Messages
Scheduling your SMS messages lets you reach your audience at the perfect time without needing to be online.
Unlimited Users
Give trusted users access to your account, without having to share your login details. Everyone in your team can login.
Add Emojis to Your Messages
Bring your messages to life with emojis. Add personality, emotion and impact to your texts to make them stand out.
Send Messages in Any Language
Send messages in any language your customers speak. With full Unicode support, you can communicate in Chinese, Arabic, Japanese and more.
What real estate SMS looks like
Examples modelled on how agencies actually use Mobile Message. Names and addresses are invented.
Hi Sarah, as promised we're giving our database first look at an off-market home in Kirra Street, Bulimba before it hits the open market. 3 bed, renovated kitchen, walk to the river. Reply YES for viewing details. Opt out: reply STOP - Coastal Prestige Realty
REMINDER: 8 Hilltop Ave, Camp Hill auction THIS SATURDAY 11am, final open 10:40am. Guide $980,000. Would you like to bid? Reply YES to be pre-registered. - Ben, Northside Realty
Hi James, with the market moving in Wynnum lately I thought it was timely to offer you a free updated appraisal on your investment property. Keen for one? Reply and I'll organise a time. - Priya, Bayview Property
Hi Mark, a cash buyer looking specifically in your street asked me to reach out. Would you consider selling? No pressure if not, just reply no and I won't follow up. - Tom, Elevate Real Estate
How agencies get set up
-
Import your contacts
Upload your buyer and seller database as a CSV, or connect via our API, Zapier or HubSpot integration to keep lists in sync automatically. -
Send from your agency's name
Register your agency's name as the sender, or use a dedicated number, so every message is instantly recognisable to your contacts. -
Personalise and schedule
Merge in first names, schedule campaigns for the right time and target contacts by suburb or list, whether it's an off-market alert or an auction reminder. -
Reply from a shared inbox
Every reply lands in one team inbox, so any agent can pick up a buyer or seller conversation and keep it moving, even if someone else sent the original message.
Ready to text your database?
Join Australian real estate agencies using Mobile Message for off-market alerts, auction campaigns and appraisal follow-ups.