SMS for Radio Stations

Run fundraising and membership renewal appeals, take listener requests on a live text-in line and confirm event RSVPs, all with two-way replies.

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Built for how radio stations actually use SMS

Community and commercial radio stations run on listener support, and that support has a deadline. Mobile Message customers in this space send membership renewal and fundraising appeals with a hard cutoff tonight, take live song requests and shoutouts through a dedicated text-in line during broadcast, and confirm RSVPs for members' meetings and events with a simple reply.

Mobile Message charges from 1.6¢ per message with no monthly fees, so a big fundraising push doesn't blow the budget. Send your renewal appeal from your station's registered name, run a dedicated number as your on-air text line, and manage every listener reply from a shared inbox your presenters and volunteers can all see.

SMS for Fundraising and membership renewal appeals
Fundraising and membership renewal appeals

Send a deadline-driven renewal or donation appeal with first-name personalisation and an opt-out, timed to end when your campaign does.

SMS for Member and event RSVP confirmations
Member and event RSVP confirmations

Ask members to confirm attendance at a meeting or event with a simple reply, so you know numbers in advance.

SMS for Live on-air text line
Live on-air text line

Run a dedicated number as your text-in line so listeners can send song requests and shoutouts, and presenters can reply personally on air.

SMS for Competitions and prize giveaways
Competitions and prize giveaways

Run a text-to-enter competition with a closing time and an opt-out, and draw the winner straight from your inbox.

SMS for Schedule and presenter announcements
Schedule and presenter announcements

Let regular listeners know about program changes or a new timeslot from the station or presenter they already know.

Bulk SMS User
"It is very easy to use and does what I need."
1.6c SMS
Bulk SMS at 1.6¢ per SMS

Exceptional SMS pricing starting at just 1.6¢ per message with your first purchase.

Direct Delivery
100% Direct Delivery

Messages delivered directly to Australian carriers for maximum speed and reliability.

Free Number
FREE Dedicated Number

Get a free virtual number to send and receive SMS messages, perfect for 2-way chat.

Everything a station needs to run listener SMS

A registered station sender name, a dedicated text-in number and a shared inbox, all from 1.6¢ per message.

Mobile Message Bulk SMS Feature
Import Your Contacts in Bulk

Easily organise your contacts by uploading spreadsheets and managing them with lists.

Mobile Message Bulk SMS Feature
Personalise Your Messages

Send personalised messages with each customer's name and other relevant details.

Mobile Message Bulk SMS Feature
Two-way SMS Messaging

Easily engage with your customers and clients through free two-way messaging.

Mobile Message Bulk SMS Feature
Automatic Opt-Outs

Include an automated opt-out option to let customers easily unsubscribe from messages.

Mobile Message Bulk SMS Feature
SMS Message Templates

Create, save, and reuse text messaging templates to reduce time and streamline your communication.

Mobile Message Bulk SMS Feature
Custom Sender ID

Send your SMS from your business name or a dedicated number to boost your brand identity with customers.

Mobile Message Bulk SMS Feature
Schedule Messages

Scheduling your SMS messages lets you reach your audience at the perfect time without needing to be online.

Mobile Message Bulk SMS Feature
Unlimited Users

Give trusted users access to your account, without having to share your login details. Everyone in your team can login.

Mobile Message Bulk SMS Feature
Add Emojis to Your Messages

Bring your messages to life with emojis. Add personality, emotion and impact to your texts to make them stand out.

Mobile Message Bulk SMS Feature
Send Messages in Any Language

Send messages in any language your customers speak. With full Unicode support, you can communicate in Chinese, Arabic, Japanese and more.

Example messages radio stations send

Modelled on how Mobile Message customers in this space actually use SMS

Hi Marcus, our June Appeal wraps at midnight tonight. Renew your membership now and go in the draw for a swag of prizes. Thanks for backing local, independent radio! Opt out: reply STOP

Hi Sandra, quick check, are you coming to the members' meeting this Sunday 2pm at the station? Reply YES or NO so we can set up enough chairs.

Hey Casey, got your request for the Foo Fighters, playing it next hour! Thanks for tuning in.

Win a double pass to the Sunset Sessions! Text us your name and suburb before 5pm Friday to enter. Opt out: reply STOP

How It Works

How radio stations use Mobile Message

  1. Import your list
    Upload your member or listener database by CSV, ready for your next appeal or competition.
  2. Send from your station name
    Campaigns go out under your registered station name, or run a dedicated number as your on-air text line.
  3. Personalise and schedule
    Add first-name merge tags, set a countdown deadline and include an opt-out on anything promotional.
  4. Reply from a shared inbox
    Presenters and volunteers can all see and answer listener replies, requests and RSVPs from one shared inbox.

Send your next appeal or on-air text line today

Set up your station account and start sending from 1.6¢ per message. No contracts, no monthly fees.