SMS for Cafes
Text customers the moment their table's ready, run loyalty offers and share your public holiday trading hours.
How cafes use SMS
A busy Saturday morning waitlist called out over the counter gets missed, and a loyalty offer stuck on a chalkboard only reaches people already in the queue. Australian cafes use Mobile Message to text customers the moment their table is ready, run loyalty and discount offers to bring regulars back, and send a quick heads-up when trading hours change over a long weekend.
Mobile Message sends these from 1.6¢ per message with no monthly fees or contracts, so texting your whole waitlist or loyalty database costs next to nothing. Send from your cafe's name, personalise offers with a first name, and let customers reply to cancel a booking or ask a quick question through the same number.
Waitlist and table-ready alerts
Add walk-ins to a waitlist by text and let them wander off, then message the moment their table's ready so they're not stuck hovering by the door.
Loyalty and discount offers
Reward regulars with a free coffee or a discount code, or bring back customers who haven't visited in a while.
Booking confirmations and reminders
Confirm a table or pop-up booking and send a reminder the day before, with a way to reply and reschedule by text.
Public holiday and trading hour updates
Let regulars know you're open over a long weekend or running different hours, before they turn up to a locked door.
Group and office order promotions
Promote catering and group order options to nearby offices when you want to fill the quieter midweek lunch rush.
Bulk SMS at 1.6¢ per SMS
Exceptional SMS pricing starting at just 1.6¢ per message with your first purchase.
100% Direct Delivery
Messages delivered directly to Australian carriers for maximum speed and reliability.
FREE Dedicated Number
Get a free virtual number to send and receive SMS messages, perfect for 2-way chat.
Built for busy counters and quick turnarounds
Waitlist texts, loyalty campaigns and booking reminders in one place, from 1.6¢ per message.
Import Your Contacts in Bulk
Easily organise your contacts by uploading spreadsheets and managing them with lists.
Personalise Your Messages
Send personalised messages with each customer's name and other relevant details.
Two-way SMS Messaging
Easily engage with your customers and clients through free two-way messaging.
Automatic Opt-Outs
Include an automated opt-out option to let customers easily unsubscribe from messages.
SMS Message Templates
Create, save, and reuse text messaging templates to reduce time and streamline your communication.
Custom Sender ID
Send your SMS from your business name or a dedicated number to boost your brand identity with customers.
Schedule Messages
Scheduling your SMS messages lets you reach your audience at the perfect time without needing to be online.
Unlimited Users
Give trusted users access to your account, without having to share your login details. Everyone in your team can login.
Add Emojis to Your Messages
Bring your messages to life with emojis. Add personality, emotion and impact to your texts to make them stand out.
Send Messages in Any Language
Send messages in any language your customers speak. With full Unicode support, you can communicate in Chinese, Arabic, Japanese and more.
See it in action
Example messages modelled on how Australian cafes use SMS.
Hi Grace, your table at Fig & Olive is ready. Please head back to the counter. Reply to cancel.
Hi Nathan, you're #14 on the waitlist at Fig & Olive. We'll text when your table's ready, feel free to wander nearby.
Loyalty regulars, show this text in-store for a free coffee on your next visit. Valid until Sunday. Opt out: reply STOP
Heads up, we're open our normal hours this King's Birthday long weekend. See you for coffee! The Local Grind
How it works
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Add customers to your list
Build a waitlist and loyalty list from walk-ins, bookings or a CSV import. -
Text when a table's ready
Send a quick text the moment a table opens up, so customers can wander off instead of hovering by the door. -
Run a loyalty campaign
Personalise an offer with first names and schedule it for a quiet midweek morning. -
Manage replies together
Cancellations and quick questions land in a shared inbox your counter staff can check between orders.
Ready to text your regulars?
Set up a Mobile Message account in minutes and start sending waitlist texts and loyalty offers from your cafe's name. No monthly fees, no contracts, from 1.6¢ per message.